What Makes a Memorable Experience?
Why is it that people are more likely to remember a negative customer experience than a positive one? A lot of it comes down to people being more likely to remember an unexpected experience…and while people may sound cynical, they generally go into things expecting to have a reasonably good experience. Expecting good, but get bad? That’s memorable. Expecting good, but get great? Also memorable! You want customers to remember their experience with you for the right reasons.
Learn more in this week’s video!