What Is the Amazon Effect?

The Amazon Effect

If your business is focused on selling products, there’s a good chance that your competitors are not just other stores in your area, but also (you guessed it!) Amazon. And even if Amazon is not a direct competitor, your customers are developing expectations for customer service based on their experiences with Amazon, and that’s impacting how they view your business.

So how should you respond to the Amazon Effect? Learn what I mean in this week’s video!

Shep Hyken

Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to hyken.com.