What Is the Amazon Effect?
If your business is focused on selling products, there’s a good chance that your competitors are not just other stores in your area, but also (you guessed it!) Amazon. And even if Amazon is not a direct competitor, your customers are developing expectations for customer service based on their experiences with Amazon, and that’s impacting how they view your business.
So how should you respond to the Amazon Effect? Learn what I mean in this week’s video!