What Content Strategy Hath Wrought

December 13, 2016 // ADP®

In the modern environment, consumers have incredible access to all kinds of information about businesses that they never did before: prices, reviews, competition, alternatives, and much more. And, as Ivana Taylor points out, they have grown increasingly cynical about traditional marketing claims. They key to overcoming both of these obstacles, consumer cynicism and a glut of information, is a content strategy. By providing information about who you are, what you stand for, and how you can help people, a business can cut through the noise and build a relationship with customers.

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