Are You a Victim of the Customer Service Gap?
Sometimes, you want to have a gap—a gap between you in front and your competitors far behind. But other times a gap is dangerous, particularly a gap between the service you think you’re providing and what your customers actually think of your service. Surveys have found that as many as 80 percent of companies think they have “superior” customer service; customers disagree. Closing the gap—or even reversing it—starts by surveying your customers. Learn the keys to delivering a service that your customers agree is superior by watching this week’s video!