Understand the Why Behind the What

July 16, 2018 // Shep Hyken
Understand the Why Behind the What

Are you focused on solving your customer’s problems? Doing so can actually be a bit more complex than you might initially think. It’s not enough to know what you sell. You have to understand the “why” behind the “what.” Why do customers want what you’re selling? Don’t just identify the surface, immediate issue; look for the deeper, underlying wants and needs.

Learn more about solving problems in this week’s video!

Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to hyken.com.