Trust Your Customers!


You need your customers to trust you. But that has to go both ways. You also have to trust your customers. Are there rules or processes that you’ve put in place, perhaps with good meaning, but unintentionally tell your customers that you don’t trust them? Even worse, are your customers insulted or offended by some of these things? Don’t create friction by putting up barriers between yourself and your customer. Make your customers feel comfortable and trusted.

Learn how to do that in this week’s video!

Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to