Do You Treat All Customers Equally?

Do You Treat All Customers Equally

Do you remember the famous line from George Orwell’s novel Animal Farm? “All animals are equal, but some animals are more equal than others.” I’m reminded of that line as I think about how businesses treat their customers. Do we treat all customers equally? Or are some customers treated, well, a little more equally? I see businesses all the time that provide better service to customers who come by more often or who spend more money. I’m not talking about perks and loyalty programs—just the standard of customer service. My take is that the way a customer is treated should have nothing to do with how much they spend or how often they buy.

Learn more in this week’s video!

Shep Hyken

Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to