Think Like a Customer

Provide Relevant Benefits to Your Customers

Are you really able to understand things from your customer’s perspective? It’s one thing to say, “Walk a mile in your customer’s shoes.” But sometimes, even when we’re trying to think like a customer, we find it too difficult to forget all the things we know from the inside. We know things about the company and about the customer experience that the customer doesn’t, and so our perception of the customer experience is filtered through what we, but not the customer, know. Find ways to engage with your company like a customer, not like an insider.

Learn strategies for thinking like a buyer in this week’s video!

Shep Hyken

Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to