Think Like a Customer
Are you really able to understand things from your customer’s perspective? It’s one thing to say, “Walk a mile in your customer’s shoes.” But sometimes, even when we’re trying to think like a customer, we find it too difficult to forget all the things we know from the inside. We know things about the company and about the customer experience that the customer doesn’t, and so our perception of the customer experience is filtered through what we, but not the customer, know. Find ways to engage with your company like a customer, not like an insider.
Learn strategies for thinking like a buyer in this week’s video!