The Power of Personalization

Customer Service Tactics to Increase Sales

You may be familiar with the “4 P’s of marketing”:

  1. Product
  2. Price
  3. Place
  4. Promotion

But do you know the 5th “P”? It’s Personalization! Personalization has been around as a part of business for a long time—whenever you’re relying on your memory of past customers and welcoming them by name and building rapport, you’re using personalization. But thanks to technology, there are more and more ways to create a personalized, engaging experience for your customers. From CRMs to websites to artificial intelligence, you can create a more personalized experience and add value to your relationships.

Watch this full clip for more!

Shep Hyken

Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to