The One Thing Your Business Needs

Do you have the best product? That’s great. The best location? Great. But what will really make your business successful is something else: a customer! Without customers—and loyal customers who will come back and do business with you again—none of the other things really matter. It comes down to building a strong customer base, and creating an amazing experience for them.

Learn more in this week’s video!

Shep Hyken

About Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to