The More You Give, the More You Get?

Why Giving is More Powerful Than Getting

You’ve likely heard the saying, “The more you give, the more you get.” Giving is an act of kindness. But is it truly an act of kindness if you know that you’ll get something back, even if you don’t know exactly what it is? I would say yes, especially if the act of giving has no strings attached. Giving is part of the customer experience. In this week’s video, I discuss the Law of Reciprocity, and how giving is so effective in business, as long as you can provide something that your customer values.

 

Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to hyken.com.