The Cult of the Customer

Next week the updated, revised edition of my book The Cult of the Customer comes out. The book is all about helping you find ways to amaze your customers, including both the occasional over-the-top experience as well as the everyday, consistently good experience that you should aim to deliver. So watch this week’s video for a discussion on questions like the differences between a satisfied customer and a loyal customer, and the keys to amazing your customers!

Shep Hyken

About Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to