Take Care of ALL Your Customers

Take Care of All Your Customers

Which customers do you want to keep doing business with? We often look at some customers as better than others. Maybe they do business with us more often, or they spend more when they buy, or maybe they’re just easier to do business with, in general. Your most loyal customers might have emotional connections with your business. But your other customers, who maybe don’t spend as much or come by as often, they’re good customers, too! It’s important to take care of all  your customers, so that everyone who does business with you feels happy, respected, and appreciated—and willing to come back and do business with you again down the road.

To learn more, watch this video!


Shep Hyken

Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to hyken.com.