Success Strategy: Whatever it Takes


Your product and the need for that product in the marketplace are obviously extremely important, but equally important is your philosophy about how to handle changes and unforeseen circumstances, because they will come up as you do business. What is your philosophy about reacting to adversity?

There is enough information out there that can help you determine the right attitude and right philosophy to see you through any difficult situation if you are motivated enough to find it. There are business models and success models that people are already using that you can modify to fit your particular situation. It is not what we don’t know that hurts us; it is what we don’t do with what we already know that hurts most of us.

Nothing is more common than people who know but do not do. My philosophy in a nutshell – and I literally carry a little coin that has this on it – “I’m going to do whatever it takes.” People say, what is it going to take to achieve success in this field? Or what is it going to take to reach a certain sales level? What’s it going to take to have this kind of a result?

The bottom line is that it’s different for everybody. Business is not an exact science. Here is what it is going to take – whatever it takes. Your attitude has to be, “I’m going to do whatever it takes,” because you don’t know exactly what it will take. You cannot say, I’m going to make this succeed if it doesn’t take more than three months. I’m going to make this succeed if I can do it in eight hours a day. I’m going to make this succeed if one out of every two people buys. No, unless you go in with the attitude, “I’m going to do whatever it takes,” you are never going to get to the position to see what it really is going to take. Because one thing I can promise you, no matter what plan you have now, it will not be the same plan a month from now or a year from now. You are going to have to adjust to changing circumstances.

The most important thing is not your environment or what happens to you. It is what you do about it and how you react. It is not important that you get knocked down, it is important that you get back up. It is not important that you make a mistake, it is important that you correct it and that you don’t make it again. If you conduct your business with a philosophy that says that “I’m going to do whatever it takes (for as long as it takes)”, then we will probably see you at the top with the rest of the leaders in your industry.

Nick Serba

Nick Serba

Nick Serba has enjoyed a successful career spanning 30 years in Sales, Sales Training, Sales Leadership Training, and Sales Management. Some of his experiences include working as a General Manager with New York Life, operating numerous entrepreneurial businesses, and, for the last 20 years, serving as a Regional Vice President for LegalShield.