Stories Sell

February 2, 2021 // Shep Hyken
Stories Sell

When customers are looking at different products or services and trying to make a decision, a compelling story can be the critical factor that sets one option above the others. As a business owner, you’re looking to share stories of what kind of experience your customers will get…and the most compelling stories of all are the ones that come from other customers. Do you know what you can do to get these kinds of great reviews? I’ve got some tips in this week’s video!

Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to hyken.com.