Put the Customer Before the Sale

May 3, 2021 // Shep Hyken

When your primary focus is just on making a sale, you might get it, or you might not. But if your primary focus is on helping the customer, you’d be amazed how often the sale comes along as a byproduct, plus much more down the road—setting you up for long-term success! Taking a little extra effort to show you care goes a long way.

Learn more in this week’s video!

Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to hyken.com.