Pay Attention to the Little Things in the Customer Experience


It’s the little things that, in the end, can make all the difference. When you’re looking for ways to improve your customer experience, finding small ways that you can incrementally improve things for your customers is a great strategy, and one that is often overlooked by most companies. Those seemingly trivial improvements might go unnoticed at first—until the customer goes somewhere that doesn’t take the extra 5 seconds to do it. That’s when they realize all the little things you’re doing, and just how convenient you’re making things.

For more on this, watch this week’s video!

Shep Hyken

Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to