The One-Question Customer Survey

Customers Completing Surveys

Getting feedback from your customers is an invaluable way to learn about how you’re really doing. But how do you actually get customers to respond to surveys? It comes down to two things: Simplicity and Speed. If you can design a survey that is easy to respond to and promise customers that you won’t take much of their time, your responses will soar. I recently discovered a fantastic, one-question survey, that got me thinking about the best one-question surveys you could use in your business!

Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to hyken.com.