You Must Maintain the Customer’s Confidence

Do You Know the Lifetime Value of Your Customer

Have you ever had an interaction with a company that was so frustrating you lost confidence in their ability to do what you needed them to do? If you lose confidence in a company, would you still do business with them? Well, I recently had an experience that damaged my confidence in a company, and it’s a great example of why it’s so important for every employee of your business to understand that they are not just there to do the job they were hired to do, but also to create and maintain customers’ confidence.

Learn more in this video!

Shep Hyken

Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to