Manage Customer Expectations

Do You Know the Lifetime Value of Your Customer

If you promise something to your customers, you better deliver! When you over promise and under deliver, it’s a big letdown for your customer. Don’t sell a half truth. If you get caught, it isn’t a half truth—it’s a lie. And that’s obviously a big problem. Now many business owners don’t intentionally mislead customers, but they aren’t very careful about how they present what they’re offering. They might use a superlative when it’s not really what they mean—perhaps they say they have the “lowest price” when really they mean they have a competitive price. But that can lead to problems, too, just as much as an intentional deception.

To learn more, watch the video below!


Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to