Is Your Loyalty Program Creating Customer Loyalty?

Is Your Loyalty Program Creating Customer Loyalty?

It seems obvious that just by having a loyalty program, it must be creating loyalty. But are your customers loyal to your business, or are they loyal to the loyalty program? It’s a key difference! There are three general types of loyalty programs: Discounts/Perks Programs, Relationship Programs, and Membership Programs. Learn about some great examples of each kind of program and the strengths and weaknesses in this week’s video!

About the author

Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to

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