Is Your Loyalty Program Creating Customer Loyalty?
It seems obvious that just by having a loyalty program, it must be creating loyalty. But are your customers loyal to your business, or are they loyal to the loyalty program? It’s a key difference! There are three general types of loyalty programs: Discounts/Perks Programs, Relationship Programs, and Membership Programs. Learn about some great examples of each kind of program and the strengths and weaknesses in this week’s video!