Leaders Define the Culture

Creating a Dynamic Culture

Leadership defines company culture. Employees look to leadership as role models, so the way leadership treats customers affects how employees will treat customers, too. So if you’re a leader, at any level, in your business, it’s your responsibility to set the standard for how you want your people to act. In this week’s video, I share a story from a subscriber that illustrates this perfectly!

Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to hyken.com.