How Valuable is a Personalized Experience?

Personalized Experience

How important is personalization to delivering a positive customer experience? If you’ve looked at survey data, you might be forgiven for thinking that it’s not one of the most important factors for customers. But it’s actually very important, especially as a differentiator when there are many companies who can all provide comparable products or services.

Learn more in this week’s video!

Shep Hyken

Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to