Are You Guilty of These Convenience Infractions?
January 23, 2019 //
In my latest book, The Convenience Revolution, I focus on why and how companies should eliminate friction. But what are the things that cause friction in your business, introducing frustration and confusion to the customer experience? In this week’s video, I look at 10 of the most common ways companies create friction for their customers, including bad policies, inconsistent information, poorly trained employees, and much more!