GSB TV: Direct Mail is Not Dead!

Direct Mail is Not Dead

Contrary to what you may have heard, direct mail is not dead as a marketing tool! In this session of the GSB TV Sales & Marketing Show, Chris Barnes talks about this tried-and-true marketing method, and discusses some of the reasons why it is still a viable strategy even in the 21st century, when everyone else is talking about digital marketing, social media, email, and other high-tech approaches.

In this session, you’ll learn:

  • Why tangibility is so valuable
  • How to use the versatility of direct mail
  • Tools for creating and executing campaigns

Watch the full session below!

Come back next time for more GSB TV!

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