GSB TV: Dealing with Customer Complaints


This week on the GSB TV Customer Service Show, Rachel Baker and Chris Barnes offer tips for dealing with customer complaints, from before the complaint even arises through to solving specific problems. While many people dread customer complaints, you should learn to see complaints as an opportunity—an opportunity to solve a problem and salvage a lasting relationship with a customer. The real tragedy is the unhappy customer who says nothing, and takes their business elsewhere without ever telling you what’s wrong.

In this session, you’ll learn:

  • How solving complaints begins with happy employees
  • Why every solution must begin with acknowledging the complaint
  • How spending a little money to fix a problem can pay dividends down the road

Watch the full session for these insights and more!

Come back next week for the next episode of GSB TV!


GoSmallBiz offers small business consulting, CEO advice, and an extensive online learning center for small businesses and entrepreneurs. The mission of is simple – to improve the lives of its customers and give them a better chance at success. The GoSmallBiz business specialists have hundreds of years of combined business experience in both private and public companies, and represent all major industries and professions, including CPAs and specialists in finance, sales, marketing, HR, IT, and operations.