GSB TV: A Culture of Caring

Culture of Caring

This week on the GSB TV Sales & Marketing Show, Chris Barnes and Tyler Schmidt discuss the importance of creating a culture of caring—and how that can help differentiate your business in a competitive business environment. Building relationships with customers, employees, and partners, can help you stand out and demonstrate your business’s real value. True caring is something you can’t fake; if you care, you care, and your customers, employees, and partners can see that.

In this session, you’ll learn:

  • Three ways to show customers how much you care
  • Non-monetary rewards for employees
  • How focusing on your people will ultimately drive the bottom line

Watch the full session for these insights and more!

Come back next week for the next episode of GSB TV!


GoSmallBiz offers small business consulting, CEO advice, and an extensive online learning center for small businesses and entrepreneurs. The mission of is simple – to improve the lives of its customers and give them a better chance at success. The GoSmallBiz business specialists have hundreds of years of combined business experience in both private and public companies, and represent all major industries and professions, including CPAs and specialists in finance, sales, marketing, HR, IT, and operations.