Fundamentals of Customer Loyalty

How Do You Reward Your Loyal Customers

Every company wants to build customer loyalty, but saying it doesn’t make it so. What are the common approaches of businesses that have succeeded in creating the kind of lasting loyalty that brings customers back again and again? I’ve got 5 specific things to keep in mind, from your product to your outlook in every interaction. Learn how to make sure your differentiator isn’t a secret and why you should ask “The Loyalty Question” in this week’s video!

Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to