Friday 5 for the Week of March 3, 2014

We know you’re busy, so we did the heavy lifting for you. Here is what other entrepreneurs are reading, sharing, and talking about on GoSmallBiz.com this week.

[Video] Finding the Pain Point

A cool idea might inspire you and get you started on a business, but to build something that succeeds and lasts you need to find the pain point in the market. We&Co started off as a different kind of app than it is today—it was consumer-based, to thank people at restaurants. Co-founders TJ and Jared soon found that the idea didn’t solve problems for the service professionals they wanted to help, though… Watch the video

Consultant’s Corner: Social Media Marketing

Question: How can I effectively utilize social media, specifically LinkedIn, as a means of promotion?

While LinkedIn is one social media tool for marketing your business, there are other social media resources you should utilize in conjunction with LinkedIn. Here are some things to consider… Read more

Fran’s Take: Hiring Lessons from the NFL Combine

The NFL Scouting Combine was held two weeks ago. All eyes in the football world were on this year’s potential draftees as they ran through a series of tests and drills. But the system is completely flawed… Read more

What if You Can’t Pay?

You have completed your return. You owe more than you expected, and don’t have the cash to pay by April 15. What should you do… Read more

When Should You Fire an Employee?

As a small business owner, you can’t afford to take risks when it comes to hiring the right employees. Sometimes, however, you make a mistake and hire someone who you shouldn’t have. When is it time to fire this employee? Here are a few guidelines for how to go about dealing with inefficiency in the workplace and few cues that it’s time to pull out the old extinguisher… Read more