Friday 5 for the Week of November 17, 2014


Miss something this week? Well, articles this good are as scarce as hens’ teeth.

Agree? Don’t keep it to yourself. Share ’em with the hashtag #Friday5, or just click here.

Business Mentoring Series: Marketing Your Startup with No Money

with: Fran Tarkenton, Dan Fontaine and Aaron Rolka

When your marketing budget is zero, you have to get creative. Surprisingly, it’s very common for this to be the most effective marketing you ever do. Dan and Aaron of Atlanta Beer Tours share how they marketed their business before the profits started coming… Watch episode

The 6 D’s of a Customer-Centric Culture

by: Shep Hyken

In the words of Sam Walton, “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” Here are 6 tips to help you keep the boss happy… Read article

Don’t Be Bigger, Faster, Stronger — Be Smarter

by: Fran Tarkenton

If you took all of the current NFL starting quarterbacks and put them back in the Combine, Peyton Manning would probably be one of the lowest rated- yet he continues to win. Small businesses can learn a lesson from his success… Read article

[Video] What Makes Someone Buy Your Product?

with: Lara Hodgson

Developing a product is just the start. You still have to figure out how to sell it. A key question to ask yourself is, “What makes someone buy my product?” The answer will be different for every business. Lara Hodgson walks you through her thought process in this 5 minute video… Watch video

How Long Should Your Blog Post Be? The Two Word Answer

by: Harry Kierbow

Is the quest for the perfect blog post length leaving your trash can full and your patience empty? Working with our clients on content marketing concerns, it’s one of the most common questions we see- “How long should my blog posts be?” Is there a magic number of words or characters that will lead to sales… Read article

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