Friday 5 for August 25th, 2017


The Power of Personalization

By: Shep Hyken

You may know the 4 P’s of Marketing, but do you know the 5th? Learn how to use personalization to create a more powerful experience for your customers and add value to… Watch video

Can You Shorten Your Sales Cycle?


One valuable way to boost your sales is to find ways to shorten the sales cycle. Do customers start the process, but then sit in limbo for weeks or months before finalizing the… Read article

Actively Finding Customers

By: Deborah Sweeney

Somewhere along the line, the process of gaining customers became more about attracting customers rather than actively finding them. “Build it and they will come” is an awesome… 2 minute read

Failure is Not Final

By: Fran Tarkenton

Owning failure means you examine it, rethink it, and figure out how to improve. Our parents tell us things like “Learn from your mistakes.” Most of us don’t listen—which is… 2 minute read

Considerations for Engaging Independent Contractors

By: Bill Wortman

If you are uncertain about the proper classification of workers you engage for your business, you should review the details of their responsibilities with your business lawyer to assure… 8 minute read


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