Find the New End to the Customer Experience

Sell the Customer Experience Not the Mechanics

What’s the final moment in a typical customer interaction with your business? What’s the end of the customer experience? That final moment plays an outsized role in how the customer views the overall experience, so it’s important for it to be a positive one. But now think again: is that final moment really the final moment, or is there another interaction that comes later and could potentially change the last impression?

Learn about how the New End of the customer interaction becomes the True End in this week’s video:

Shep Hyken

Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to