Is It an Excuse or a Reason?

I want to talk about your philosophy, and by that I mean what you do when things don’t go the way you want them to, when you encounter challenges or change. What is your philosophy when you get knocked down or when the sales process does not go the way you want it to?

As we look at things that happen to us in our life, it is not so important what happens to us, because stuff happens to everybody. The difference between the people who win and lose is not that they have fewer things happen to them; it’s that they react differently when they do happen.

I have a basic philosophy, and it’s called “Excuse and Reason.” Is what happens to you going to be your excuse for not doing it, or is it going to be your reason for doing it? You could say, “I can’t do this because I’ve got five kids,” or you could say, “I’ve got to do this because I’ve got five kids!” Will your excuse be, “I can’t really do this or make this purchase because I can’t afford it,” or will your reason to do something be, “I’ve got to do this because I need more business coming in the door.”

Is it going to be your excuse or is it going to be your reason?

You are going to be confronted with the opportunities—and I do call them opportunities because you have an opportunity to make a choice. You have an opportunity when you are confronted with a challenge. If you are confronted with a mountain in front of you, you can either choose to turn around and go home with your tail between your legs, or you can go to the left of the mountain, you can go to the right of the mountain, you can go over it, you can go through it.

Either way you are going to have to choose, and you must decide if it is going to be your excuse or your reason. Whatever happens to you this year, whatever happens to you next week, is it going to be your excuse, or your reason for moving forward and having success in your business?

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