Don’t Make the Customer Service Mistake You Saw in “Pretty Woman!”

Avoid Rookie Mistakes

We’ve all heard the saying, “Never judge a book by its cover.” That rule is very important in customer services. Sometimes people make the mistake of prejudging a potential customer based on outward appearances—what they’re wearing, what car they’re driving—and can miss out on good business! Treat customers like customers, unless proven otherwise, not based on a snap judgment. It’s just like in Pretty Woman.

What do I mean? Watch this week’s video to find out.

Shep Hyken

Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to