Don’t Just Pay It Forward—Amaze It Forward!

You’ve probably heard of the concept of “paying it forward.” The good news is, it applies to being amazing, too! The next time someone provides you an amazing customer experience, try “amazing it forward.” Let them know how much you appreciate them, and that you hope they’ll do the same for someone else who provides them with great service. Amazing goes both ways!

Shep Hyken

About Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to