Don’t Just Keep Up—Stand Out!

Find the Next Differentiator

Making sure that you’re keeping up with what your competitors are doing is a good start, but directly going head-to-head might not be the best strategy. Instead, find ways you can stand out—be different. What can you do that the competition isn’t doing? You want to stand out and be different—as long as the thing that makes you different is something customers want and appreciate. Watch this week’s video, and think about what makes you different. Do your customers know what it is? And do they appreciate it?

Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to