Customers? Clients? Guests? Oh My!

Customers Clients Guests hero

The words we use matter. What words are you using to describe the people who do business with you? Are they customers? Clients? Members? Guests? Something else? It’s a small thing, but even one word can impact how you view the relationship. And since we want a lasting relationship, it’s important to find the right word. It’s not going to be the same for every business, but it’s worthwhile to be intentional about our language and use inviting words for our customers.

Learn more in this week’s video!

Shep Hyken

Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to