Customer Loyalty Tips from Amazon

Customer Loyalty Tips from Amazon

April is Customer Loyalty Month. What is your company doing to create—and earn—loyalty from your customers? To improve your own customer loyalty initiatives, get some tips from a company that really knows how to create customer loyalty: Amazon.com.

In this video, learn 5 specific ways that Amazon builds loyalty in its customer base, including:

  • When you need to think about the benefits for the customer.
  • What the best kind of customer loyalty program is.
  • Why you still need the backup of human support.

Enjoy!

Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to hyken.com.