Create a Frictionless Customer Experience
If you’re trying to create a great customer experience, look at places where you’re putting the responsibility on the customer rather than on yourself. What does that mean? Well, have you ever had an experience as a customer where a company acted like (and genuinely believed) they were doing you a favor, but were really creating an inconvenience for you? The intention might be good, but if it’s not convenient for the customer, then it’s going to cause friction—and lessen the customer experience. Analyze the process you’re putting customers through, and work out ways you can put as little stress on the customer as possible. An easy, frictionless customer experience is pretty hard to beat!
Learn more in this video!