Create a Transformational Customer Experience

Transformational Customer Experience

In a recent interview I did with Matt Gillin, co-founder and CEO of Relay Network, he made a great point: “The world is now on-demand and highly personalized. The secret of the game is to make it easy and frictionless.” But what does that really mean? In this week’s video, I’ll break down the three important concepts he mentioned: on-demand, personalized, and frictionless, so that you can apply them to your business!

Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to