Business Mentoring: What Do People Say About You?

Social media gives businesses a chance to reach more people and build more relationships than ever. But what you say about your own business is not nearly as important as what other people are saying about you. The most valuable social media engagement comes from getting other people talking about you, say Joe Calloway.

People are hungry to connect, and things can spread like wildfire on social media. But while that can be a good thing, it can also be a bad thing. It just takes one bad customer experience and that story can go viral, too.

In this session, you’ll learn:

• Why social media is the new word-of-mouth
• The things you should never do with a customer
• Why arguing with a customer is a lose-lose proposition

Watch this week’s full mentoring session below:

Come back next week for more business mentoring with Joe Calloway!

About the Guest:

Joe Calloway is a business author, consultant and speaker, working extensively with small to mid-sized business groups to make great companies even better, and inspire new thinking about challenges and opportunities. He is the Executive in Residence at Belmont University’s Center for Entrepreneurship, and the author of the new book Magnetic: The Art of Attracting Business.