Business Mentoring: Bob Rich on Family and Relationships

Bob Rich on Family and Relationships

The core of any business is culture and relationships, and no relationships are more important—or complicated—than family relationships. Bob Rich is the chairman of Rich Products, a family-owned business who first started working in the family business at age 9. A focus on culture and community has been a focal point for him his entire life.

His latest endeavor is his first novel, Looking Through Water, a chance for him to write a story where he could create characters and talk about things he knows well: families, relationships, and the connections between generations.

In this session, you’ll learn:

  • How people connect through storytelling
  • How to get everyone involved to understand the purpose and mission of a business
  • Why lasting, sustainable businesses have to be about more than themselves

Watch this week’s full mentoring session below:

Come back next week for more business mentoring!

Want to grow your business?

Become a GoSmallBiz member today!

Get Started Now

GoSmallBiz offers small business consulting, CEO advice, and an extensive online learning center for small businesses and entrepreneurs. The mission of is simple – to improve the lives of its customers and give them a better chance at success. The GoSmallBiz business specialists have hundreds of years of combined business experience in both private and public companies, and represent all major industries and professions, including CPAs and specialists in finance, sales, marketing, HR, IT, and operations.