Beware of Inconsistency

May 17, 2021 // Shep Hyken

Customers need information to make decisions. In the past, it was entirely on you to inform them about your product or service. And while there are still opportunities to do that, in many cases your customers will do their homework and already find information about you in advance, thanks to this information age we live in. But when they do that research, inconsistency is your enemy. If the customer sees one thing on your website and one thing at your store, or contradictory information in other places, it creates confusion, reduces confidence, and can drive that customer away.

Learn more in this week’s video!

Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to hyken.com.