Best of Mentoring: Yvonne Tocquigny on an Appetite for Change

Appetite for Change

Over the course of her mentoring series, Yvonne Tocquigny shares her business story from humble beginnings to a long-running successful agency to the difficult decision to sell her business. In this session, Yvonne and Fran discuss how an appetite for change kept her looking forward and ready to overcome the many challenges and changes in the creative agency industry over the course of 35 years.

Watch this “Best of” mentoring session below:

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About Yvonne Tocquigny                                                    

Yvonne Tocquigny is the founder and CEO of Tocquigny, a digitally minded creative agency in Austin, Texas, that provides both B2C and B2B clients with creative solutions to real-world business problems. Yvonne advises companies on topics such as digital marketing strategies, branding, messaging, business planning, and more. She is a frequent speaker for groups of CEOs across the country and startup entrepreneurs, and was invited to speak at BMA15, the largest B2B marketing conference in the world.


GoSmallBiz offers small business consulting, CEO advice, and an extensive online learning center for small businesses and entrepreneurs. The mission of is simple – to improve the lives of its customers and give them a better chance at success. The GoSmallBiz business specialists have hundreds of years of combined business experience in both private and public companies, and represent all major industries and professions, including CPAs and specialists in finance, sales, marketing, HR, IT, and operations.