Best of Mentoring: Jonathan Pascual on Profitability

Jonathan Pascual Business Mentoring

In his mentoring series, Jonathan Pascual shares how he prepared to open his business, learning about his industry, getting connected with his community, and finding ways to fund his business and achieve profitability. In this session, he talks with Fran about the journey to profitability, and how a business can plan and prepare for the early going when the business will not yet be profitable. By researching and projecting his business’s financial before starting, he was able to set expectations and keep the business running while it grows to reach its potential.

Watch this “Best of” mentoring session below:

Come back next week for more mentoring!

About Jonathan Pascual                    

Jonathan Pascual is the owner of Taproom Coffee in the Kirkwood neighborhood of Atlanta. After completing the business’s first year, Jonathan reflects on his experiences and the things he has learned as a first-time business owner, from funding to marketing to differentiating from other coffee shops.


GoSmallBiz offers small business consulting, CEO advice, and an extensive online learning center for small businesses and entrepreneurs. The mission of is simple – to improve the lives of its customers and give them a better chance at success. The GoSmallBiz business specialists have hundreds of years of combined business experience in both private and public companies, and represent all major industries and professions, including CPAs and specialists in finance, sales, marketing, HR, IT, and operations.