How the Best Companies Serve Their Customers

Operationalizing a Customer Service Culture

Some companies are real rock stars when it comes to customer service. So what can you learn from them, and how can you take their ideas and practices and make them your own?

The Interbrand Best Global Brands List just came out, and the list had the same 1-2 for the 6th year in a row: Apple and Google (with Amazon at #3). Apple in particular was cited for excellence in 3 specific areas: engagement, differentiation, and consistency. These categories are not just for big companies, though. Any business, of any size, can focus on improving engagement, differentiation, and consistency—and if you do, you’ll reap the benefits.

Learn how you can apply these lessons to your business in this week’s video!

Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to