Ask Your Customers the Extra Question

How Asking Questions Leads to Success

Customers may ask you a lot of questions, but they don’t always know the right questions to ask. And even if you give them answers to all the questions they ask, if you leave unspoken the answer to the question they should have asked, you could have an upset customer before too long. Truly customer-focused people and organizations ask the extra question on behalf of their customer, because taking just a few extra moments can help you better understand what the customer really wants to know.

Learn more in this week’s video!

Shep Hyken

Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to