Are You Customer Focused?
Customer-unfriendly policies send a message, and not just to your customers. They also send a loud and clear signal to your employees about the culture and values of your company. I recently had a conversation with a potential client that very clearly illustrated the difference between a customer-focused company and one that is not, as well as why it matters. Are you focused on what is easiest and best for your company, or what is easiest and best for your customers?