An Incredible Brand Promise
I recently gave a presentation at River Valley Bank, which is changing its name to Incredible Bank. My experience there was a great example of creating a brand promise. It’s right there in the name: Incredible Bank. You know right away what kind of customer experience they’re looking to create. I got to learn more about their approach, and their mantra I.C.E.: Incredible Customer Experience. Learn all about it in this week’s video!