An Incredible Brand Promise

I recently gave a presentation at River Valley Bank, which is changing its name to Incredible Bank. My experience there was a great example of creating a brand promise. It’s right there in the name: Incredible Bank. You know right away what kind of customer experience they’re looking to create. I got to learn more about their approach, and their mantra I.C.E.: Incredible Customer Experience. Learn all about it in this week’s video!

Shep Hyken

About Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to