A 4-Step Process to Reduce Friction
I’ve been preaching for a while now about the importance of reducing friction in your customer experience. That’s the theme of my latest book, The Convenience Revolution. But how do you get started? Don’t feel overwhelmed by the task; there’s a simple 4-step process that any business, of any size, in any industry, can follow to reduce friction and increase convenience. It all starts with identifying every touchpoint customers have with your business.
Watch this video to learn the whole process!